press Aug 2, 2019 · Promo Marketing Magazine
BuzzFeed, Sony and How Not to Use Branded Items (Hint: Not Instead of Payment)
Promo Marketing Magazine published an article examining Sony's controversial practice of offering branded merchandise instead of cash payment for bug bounties. The piece uses Sony's approach as a cautionary example of mishandling security researcher compensation and brand partnerships.
Source description — as published
Discusses the controversy of Sony offering branded merchandise instead of cash for bug bounties, using it as a case study in what not to do.